In the heart of Alpharetta, Avalon is more than just a place to shop, see a movie and eat. It’s the place to be. This upscale destination feels more like a town hang-out, with streetlights, sidewalks, fountains and a central park space that can house musicians or convert to a picturesque skating rink during the holiday season. It’s home to residents, rental houses and a full-service hotel (coming in Phase II). Avalon is a hub of local culture and activity that delivers the luxury of the modern South.